Teaching note for  harvard business school harvard business review. In september 2003, jeff immelt challenged the business leaders at ge to come up with imagination breakthroughs, innovative new projects that would serve as the centerpiece of ge's organic growth initiative follows the company as these changes are driven through the business units, focusing on ge.
The simple fact is that most of ge's growth will come from outside the us immelt predicts that developing countries will account for 60% of the company's growth in the next 10 years, vs about. The growth rate that a company can achieve by increasing output and enhancing sales this excludes any profits or growth acquired from takeovers, acquisitions or mergers takeovers, acquisitions and mergers do not bring about profits generated within the company, and are therefore not considered. Ge's imagination breakthroughs: the evo project christopher a bartlett brian j hall nicole s bennett general electric (ge) is an american.
Ge's imagination breakthroughs: the evo project case 3-3 executive summary problem: primary the transportation management team must make a difficult and very important decision to determine the hybrid's future because its opportunity cost is currently high and is under limited financing. Ges imagination breakthroughs: the evo project case study solution, ges imagination breakthroughs: the evo project case study analysis, subjects covered change management corporate vision energy global business growth strategy innovation leadership development marketing management risk by c. 2013 ge's imagination breakthrough: the evo project - case analysis bahae eddine boussouf 201205001 global strategic management - solbridge 5/1/2013 t he ge's imagination breakthroughs (the evo project) case focus particularly on the launch of innovative products, which is a new locomotive answering different needs and requirement of the market and the environment. Ge's imagination breakthroughs: the evo project as he prepared for the december 2006 meeting with ge's ceo jeff immelt, pierre comte faced some difficult decisions.
The case ge s imagination breakthroughs: the evo project is a really interesting case, it talks about the dramatic change that the company general electric had to face in order to grow, and the process that the ceo had to pass in his first years in charge of the company. Specifically, in terms of the organic growth, the most famous action was the imagination breakthrough by jeff immelt in 2003 which can generate 100million dollars in new business during some years and took ge into a new line of business or markets. Immelt's was of the view that technology is a key driver towards growth and therefore, the major emphasis should be given towards this aspect as it will play a crucial role towards the future development and growth of ge. In september 2003, jeff immelt has challenged business leaders to reach ge imagination advances new innovative projects that serve as the centerpiece of the initiative ge's organic growth.
Christopher, ab brian, jh and nicole, sb (2008) 'ge's imagination breakthroughs: the evo project' harvard business school read full essay click the button above to view the complete essay, speech, term paper, or research paper. Clips of rowan gibson, the global business strategist, bestselling author and expert on radical innovation rowans books include rethinking the future (nicho. In september 2003, jeff immelt urged the entrepreneurs to come up with ge imagination breakthroughs, new and innovative projects that would serve as the core of ge's organic growth initiative.