Consumers buying behaviour in life insurance - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free study conducted to study the potential in the life insurance industry in mumbai & also to analyse the consumer buying behaviour. This is the study of consumer behaviour in insurance services relating to organisations engaged in construction sector in uae insurance is used by construction sector mainly as a tool for risk. Swiss re's latest sigma study life insurance: focusing on the consumer assesses the dynamics in the selling and buying of life insurance a key finding is that consumers do not want to be 'sold to. Life insurance is a tool against protection of life of individuals basically it is protection against unforeseen death of an individual so his/her family is financially protected against such risk the purpose of life insurance for every individual may be different there are large number of.
Therefore, consumers who intend to buy the insurance products will have a list of factors and thus can take an informed decision in selecting an insurance product the study will also assist in improving the market share of companies and further help in the development of the insurance sector. Consumer behaviour towards life insurance products with special reference to birla sunlife insurance introduction: life insurance is the fastest growing sector in india since 2000 as government allowed private players and fdi up to 26. Attitude towards death, family, insurance agents, saving, time preferences, and risk in general all create differences among individual utility functions for life insurance (hammond,houston and. In the context of the evolution of the domestic life insurance market in the past few years and of romania's difficult economic situation, the romanian consumers' behavior has changed, more and more of them discontinue life insurance policies. Towards purchase of the life insurance policy with the individual who is into service and is married, is into the age group of, say 35, and is earning rs 30000/- per month 52 consumer behavior towards life insurance in the state of.
Consumer awareness towards life insurance sector in india though the insurance industry is in existence since long, the level of awareness towards the rights and duties regarding insurance is negligible. Life insurance industry in india being in nascent stage has been found very sensitive to myriads of issue particularly when we talk of buying pattern this paper discuss about the effect of demographical element in consumer purchasing attitude for life insurance in india. A comparative study on factors affecting consumer's buying behavior towards home loans (with special reference to state bank of india and life insurance corporation, allahabad. Insurance policy or what are the factors plays major role in buying behavior of consumers towards life insurance policies key words: buying behaviour, perception, consumer's preferences, brand loyalty.
Major role in buying behavior of consumers towards life insurance policies in perambalur area ijrmec volume2, issue 5(may 2012) issn: 2250-057x international journal of research in management, economics and commerce. This research aims at determining consumers' attitudes towards buying life insurance products and to understand their purchase and repurchase intention since knowledge and information about life insurance plays a major role in deciding on the.
Agents and customer services in the success of life insurance business m rajkumari (2007) in the paper titled a study on customers' preference towards insurance services examined the awareness, satisfaction and preferences of customers towards various insurance services. 4 life insurance consumer purchase behavior over the past five years, the individual life insurance industry has experienced slowed growth in the face of. A study on consumers behavioural attitudes towards life insurance products a case study of guntur dist seminar paper submitted in partial fulfilment of requirement for pre-phd of. A consumer behavior has been defined as a process a consumer uses to make purchase decisions as well as to use and dispose of purchased goods or services, also includes factors that influence purchase decisions and product use.